This vintage ad highlights mid-century modern prestressed concrete architecture and showcases the former Rocky Mountain Banknote building. The ad was placed in the May-June 1969 edition of Albuquerque Architect magazine by Prestressed Concrete Products, Inc.

“Behold… The Instant Building!

(Prestressed Concrete Wall and Roof Construction)

Every businessman with expansion on his mind should consider this revolutionary building concept.

Here’s Why:

• Speed of erection

• Maximum fire resistance

• Economy comparable to any pre-engineered prefabricated building of less durable materials.

• May be adapted to almost any appearance design by use of various trim materials.

• Ideally suited to moderate sized warehousing, office-shop combinations, distribution centers, etc.

Building shown erected in 2 ½ days for Rocky Mountain Banknote Company, 2424 Baylor Rd.,S.E., Albuquerque.

Consult your architect about the advantages of buildings featuring prestressed concrete walls, roofs and floors.”